Google Adwords PPC Advertising
Done well, Pay Per Click advertising with Google Adwords is the number one way to market your business fast. But done badly with links just to your website, you can waste a lot of money very quickly. Our PPC Certified Experts have been working in Paid Search Management for many years, meaning we have the skills to maximize your budget.
Commotion Creative work with small and medium sized clients covering a diverse range of industry sectors, each with a bespoke designed on-line marketing campaign. And because we believe in transparency, everything our digital marketing team does is visible to you too.
Designed to deliver a positive Return on Investment
With Google AdWords you can reach your target customers as they search for words or phrases (called keywords) related to your business. Your ad can appear on Google search and optionally Google’s partner websites the same day. For many budget conscious businesses Google Adwords can be a better marketing platform that investing in Organic search engine optimisation alone.
Key Benefits of Adwords
- You can be at the top of search within 1 hour.
- Reach people at the precise moment that they’re searching for what you offer
- Choose where your ad appears, and the budget that you're comfortable with.
- With cost-per-click (CPC) bidding, you’re charged only when someone clicks your ad, not when your ad appears.
- See which keywords, ad groups and landing pages are working best.
- Track Cost per Click and Cost per lead or sale.
Landing Pages and split testing
Landing pages are service or product specific and focused on a single objective that matches the intent of the ad that your visitors clicked on to reach your page. Each landing page has a specific call-to-action where conversion rates are measured. Usually we create two variations, each of which receives 50% of your traffic so we can quickly establish which is most effective.
If you consider the example of sending traffic to your homepage vs. a standalone landing page, you can understand that your homepage is designed with a more general purpose in mind. It speaks more to your overall brand and corporate values and is typically loaded with links and navigation to other areas of your site.
This is much more effective than sending visitors to your website homepage where users will be quickly distracted, diluting your key message and reducing your conversion rate.
When you know what works and generates you good profits from Adwords, you can increase your monthly spend, confident of the additional monthly profits you should generate.
What does it cost?
We offer a starter package which includes creating custom landing pages, copy-writing, adding tracking code and creating a single managed Adwords campaign for you. The one-off cost is £495.00 plus VAT and on-going costs starts from £60.00 plus VAT per month, depending on the level of management.
We only offer our Digital marketing services to customers who have or are considering having a website developed by Commotion Creative. Because we constantly have to develop features and modify website code to maximize results, it's just not an efficient use of your money to do this on websites that we have not developed or are not familiar with.
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