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Horse of the Year Show

The world famous and prestigious "Horse of the Year Show" is held at the NEC in Birmingham in October each year. It runs for five days and is attended by 1000's of people each day and evening.


Commotion were commissioned to design and build the new HOYS CMS website including custom development of the corporate hospitality and season ticket booking system, exhibitors logins and press access areas. We worked with the HOYS team throughout, starting with the development of several user persona's and the production of a content matrix before moving onto creating wireframe's and the visual design before starting on the actual coding.

Leading up to and during the show the website receives a large number of visitors and the website and server hardware has to cope with 100's of Gigabytes of bandwidth demands a day without issues.

Working with HOYS, we plan to carry out a number of significant website updates in 2014.


Project Details

  • Date: July 2012
  • Client: Horse of the Year Show
  • Platform: Concrete5
  • Services: Web Design, Marketing

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